Privacy Policy | MDLand

Privacy Policy

Effective Date: January 31, 2024

I. Overview

This Privacy Policy (this "Privacy Policy") informs you what Personal Information MDLand LLC ("MDLand," "we," "us," or "our") may collect, how MDLand collects such Personal Information, how MDLand uses such Personal Information, and your choices related to your Personal Information in connection with our website, our services, or when you otherwise interact with us (collectively, the “Services”). When we refer to “Personal Information”, we mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, to you.

Our use and disclosure of your Protected Health Information may be subject to the requirements of the Health Insurance Portability and Accountability Act of 1996 and its implementing regulations (“HIPAA”), similar state laws regulating the healthcare industry, and our underlying agreements (including HIPAA business associate agreements) and policies with our customers (“Customer Documents”) who are regulated by HIPAA (“Providers”). When we refer to “Protected Health Information”, we mean individually identifiable health information that is transmitted by electronic media, maintained in electronic media, or transmitted or maintained in any other form or medium. Accordingly, because Protected Health Information is handled in accordance with the Customer Documents, if you are a patient of a Provider, your Protected Health Information is subject to the Customer Documents and your Provider's privacy practices. If you have questions about your Protected Health Information, we may direct you to the Provider who is responsible for such Protected Health Information. For more on Protected Health Information, please see the “Protected Health Information” section of this Privacy Policy below. To the extent of any conflict between this Privacy Policy and the Customer Documents with our Providers, the Customer Documents will generally control.

II. Personal Information We Collect

When you access and use the Services, we may collect information about you, including Personal Information.

The following identifies the categories of Personal Information we may collect:

Usage Data is information that we automatically collect about your use of the website and includes data that web browsers and servers typically make available. We may collect log information including Usage Data for internal uses. Usage Data may include the IP address of a device or internet service used to connect your device to the Internet and may provide information about your location; computer and connection information such as your browser type and version; operating system and platform; confirmation when you open e-mail that we send you; and the URLs which lead you to and around the website including the date and time of access. Usage Data generally does not directly identify an individual but may constitute Personal Information in some instances.

III. How We Collect Personal Information

When you use the Services, MDLand may collect Personal Information.

We collect Personal Information you provide directly to us, such as when you voluntarily enter Personal Information into fields on the website, sign up for or request certain services or information, agree to participate in our surveys, sign up for our newsletters, or call our customer service. Depending on how you interact with us, we may ask for your name, practice/organization name, address, email address, telephone number, type of user (for example, patient, provider or partner) or other Personal Information. If you have an account with us, we may also collect your username or other login information (e.g., Practice ID) you use to log into or access your account. If you visit our offices or attend in-person athenahealth events, we may collect information to protect the health and safety of our personnel, clients, guests, and the general public, such as health and travel information or any other information you provide to us.

When you access our websites, we may collect information about your visit and your device, including Usage Data, using automatic data collection technologies as described in the “Cookies and Automated Data Collection Technologies” section below. This information may include IP address, geolocation information, browser type and version, device type, mobile device identifiers, and information reflecting how you searched, browsed, and were directed to the websites.

We may also collect Personal Information from other sources, such as lead generation companies, social networks, and business partners that offer co-branded services or help us sell or distribute our products. We may also collect Personal Information from other users of our Services or from available sources.

IV. Use of Personal Information

Generally, MDLand uses the Personal Information collected to provide our Services, to improve user experience, and to communicate with you about requested information. MDLand may use Personal Information to help target specific offers to customers and others and to develop and improve its Services. Additionally, MDLand may use your Personal Information to:

If we are exploring or go through a business transition or financial transaction, such as a merger, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy, securities offering, or sale of all or a portion of our assets, we may use your Personal Information in connection with exploring or concluding such transaction.

We may disclose your Personal Information to comply with any applicable laws and/or regulations, such as to comply with valid legal processes such as a search warrant, subpoena, or order from a court or tribunal of competent jurisdiction.

V. Disclosure of Personal Information

We may disclose your Personal Information for the following reasons:

For information on how we disclose Protected Health Information, please see the following section of this Privacy Policy.

VI. Protected Health Information

We are committed to maintaining your trust, and we want you to understand when and with whom we may disclose the Protected Health Information we collect.

Authorized service providers. We may share Protected Health Information with service providers that help us to provide our Services, including health care providers, laboratories, government agencies, insurance companies, and other entities relevant to provide our customers with treatment options and support. These service providers will not use your Protected Health Information for purposes other than those related to the services they are providing to us.

Corporate affiliates. We may disclose your Protected Health Information with any of our current or future affiliated entities, subsidiaries, and parent companies.

Legal purposes. We may disclose information, including Protected Health Information, to respond to subpoenas, warrants, court orders, legal process, law enforcement requests, legal claims, or government inquiries, and to protect and defend the rights, interests, health, safety, and security of MDLand, our affiliates, users, or the public.

Consent. We may disclose Protected Health Information for any other purposes disclosed to you at the time we collect the information pursuant to your consent or direction.

VII. Cookies and Automated Data Collection Technologies

Our websites use cookies. Cookies are small text files placed on your device that help the websites work and help us gather statistical information about how visitors use the website, improve your experience, and maintain security.

Cookies also help us deliver advertisements, some of which may be tailored to your behaviors. We engage third parties to help us deliver these advertisements, and these third parties may collect your information over time and across our websites (and third-party sites) in order to associate different devices you use and further gain insights into the goods and services that may interest you. Notably, we use Google Analytics to monitor and evaluate usage of our website. You can learn more about Google Analytics here.

Some web browsers incorporate a “Do Not Track” (“DNT”) or similar feature that signals to websites that a user does not want to have their online activity and behavior tracked. If a website that responds to a particular DNT signal receives the DNT signal, the browser can block that website from collecting certain information about the browser's user. Not all browsers offer a DNT option and DNT signals are not yet uniform. For this reason, many digital service operators, including MDLand, do not recognize or respond to DNT signals.

Most web browsers can be set to inform you when a cookie has been sent to you and provide you with the opportunity to refuse that cookie. Refusing a cookie will generally not interfere with your use of our website. However, refusal of a cookie may, in some cases, preclude you from using or negatively impact the display, feature, or function of our website.

Lastly, while using the Services, we may utilize a third-party provider to capture usage patterns.

VIII. Marketing and Third-Party Marketing

MDLand may enter into relationships with third-party advertising companies to drive traffic to and serve ads on our websites. These third-party companies may also collect information to measure the effectiveness of their ads and to personalize advertising content.

You may opt-out of receiving marketing communications from us by following the instructions included in such a communication or by contacting us as provided in the “Contact Information” section of this Privacy Policy below. If you opt out, we may still send you non-marketing communications, such as those about your account or our ongoing business relationship.

This Privacy Policy describes how we may disclose your Personal Information, including for marketing purposes. California residents are entitled to request and obtain from MDLand once per calendar year information about any of your Personal Information shared with third parties for their own direct marketing purposes, including the categories of information and the names and addresses of those businesses with which we have shared such information. To request this information, please contact us as provided in the “Contact Information” section of this Privacy Policy below.

IX. Security of Personal Information

MDLand has reasonable and appropriate safeguards in place designed to help protect the Personal Information MDLand collects from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Although MDLand attempts to protect the Personal Information in our possession, no security system is perfect, and MDLand cannot promise that your Personal Information will remain absolutely secure in all circumstances.

Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.

If MDLand learns of a security system's breach that results in the unauthorized disclosure of Personal Information, MDLand maintains an incident response policy that includes notifications consistent with applicable law.

X. Retention of Personal Information

MDLand will retain your Personal Information only for so long as necessary to provide our Services or otherwise comply with MDLand's business requirements, legal obligations, resolve disputes, protect our assets, and enforce our agreements.

XI. Links to Third-Party Websites

Our websites may contain certain links to third-party websites. MDLand is not responsible or liable for the privacy practices or content found on these third-party websites. You should check the privacy notice and policies of each website you visit. Links to third-party websites are provided solely for your convenience and any use or submission of data to such websites shall be at your sole risk.

XII. International Users

The Services are intended for use only in the United States of America. If you use the Services or contact us from outside of the United States of America, please be advised that (i) any information you provide to us or that we automatically collect will be transferred to the United States of America; and (ii) by using the Services or submitting information, you explicitly authorize its transfer to and subsequent processing in the United States of America in accordance with this Privacy Policy. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence.

XIII. Updates to the Privacy Policy

We reserve the right to make updates and revisions to this Privacy Policy at our discretion and at any time. Unless we say otherwise, changes will be effective upon the last updated date at the top of this Privacy Policy. Please check this Privacy Policy regularly to ensure that you are aware of any changes.

XIV. Contact Information

If you have any questions or concerns related to this Privacy Policy, if you need to report a privacy incident, or if you wish to opt out of receiving certain communications from us, please email us at